About Us


Shade Naturals is a dynamic manufacturing company based in the vibrant Caribbean twin island of Trinidad and Tobago. We specialize in crafting premium personal hair care and hair colouring products under our flagship brand, Shade Naturals. With a commitment to quality, natural ingredients, and ethical practices, we strive to provide our customers with effective solutions that embody the beauty of the Caribbean.


Mission and Values:

At Shade Naturals, our mission is to provide great quality and effective Personal Care products that embody the beautiful Caribbean. We are dedicated to using natural ingredients, delivering outstanding customer service, and upholding fair and ethical practices in everything we do. Our values of integrity, innovation, and inclusivity guide us in creating products that promote self-expression and confidence.



Founded in 2019, Shade Naturals was born out of a desire to cater to the diverse hair needs of Caribbean individuals. Developed and manufactured by Zozovah Brands Ltd, our products are crafted to promote healthy, smooth, and frizz-free hair. Our formulations are meticulously curated with natural ingredients to deliver effective results without harsh chemicals. Currently, our two main product lines include the Coconut, Avocado, and Mango Hair Care Line, along with our innovative Temporary Hair Colour Creams.



Target Market:

Our target market includes women, children, and men who seek to enhance and maintain their natural hair and body care routines. We cater to individuals of all ages and backgrounds who appreciate premium quality products that celebrate their unique beauty and heritage.


Unique Selling Points:

Shade Naturals stands out as a brand developed specifically for the diverse Caribbean hair. Our products are formulated with premium ingredients to deliver effective results, without compromising on quality or safety. With a focus on natural ingredients and a commitment to sustainability, we offer customers a unique opportunity to embrace their natural beauty while caring for their hair and skin in a holistic way.


At Zozovah Brands Ltd, we are dedicated to empowering individuals to express themselves authentically while embracing the beauty of their Caribbean heritage. Join us on our journey to healthier, happier hair and bodies with Shade Naturals.